I am an industrial and product designer based in Madrid, focused on creating meaningful experiences.
Industrial Design taught me how to make things. It took longer to learn that the making is the last part. What holds my attention is what comes before: the question asked at the beginning, the constraints that shape the middle, and the reason behind every decision that follows.
That method moves across scales without changing: something you hold, something you move through, something you recognise before you can name it. The outcome shifts; the way of getting there does not.
I work across industrial design, user experience, and accessibility. I create products through research, observation, and user insight, and I translate those insights into solutions that balance aesthetics, functionality, and brand identity. Whatever I make, the goal is the same: intuitive, supportive, and usable for everyone.
Good design is when you don't even notice.
Education
Da-Yeh University (Taiwan)
2012 – 2016B.A. Industrial Design, minor in Plastic Arts
Nuova Accademia di Belle Arti (Milan, Italy)
2015 Sep – DecProduct design, international semester. Sponsored by the Education Ministry of Taiwan.
Awards
2023 iF Design Award
01Final Entry / Desliz Faucet
2018 Taichung World Flora Exposition
02Honorable Mention / Betal LOHO
2016 Taichung A+ Cultural Heritage Creative Festival
03Final Entry / SEARCH Intelligent Travel System
2016 Red Dot Award: Design Concept
04Final Entry / Temper.Care Box
Experience
Mamparas de Baño Kassandra S.L
2024 Nov – NowData sheets, product video, photography
Main Paper S.L
2023 Aug – 2024 NovStationery products, photography, data sheets
Popp Lighting S.L
2020 Jun – 2023 MarLighting products, product video, IFEMA exhibition and showroom interior, web UI
Printing Technology Search Institute
2017 Mar – 2019 JulGovernment project management, special printing technology research, industry consulting
Motor Products Design
2015 Feb – AugProduct design, 3D render, CITD government project management
Tools & Languages
Solidworks, Rhino, Keyshot, Blender, AutoCAD, Sketchup, Adobe Suite, CorelDraw, Figma, DaVinci Resolve, WordPress.
Mandarin Chinese (native), English (frequent), Spanish (conversational).
Sense before surface.
An industrial and product designer based in Madrid.
Opens a mail to apiadesigner@gmail.com