Hi, I’m APIA HU.

I am an industrial and product designer based in Madrid, focused on creating meaningful experiences.

Industrial Design taught me how to make things. It took longer to learn that the making is the last part. What holds my attention is what comes before: the question asked at the beginning, the constraints that shape the middle, and the reason behind every decision that follows.

That method moves across scales without changing: something you hold, something you move through, something you recognise before you can name it. The outcome shifts; the way of getting there does not.

I work across industrial design, user experience, and accessibility. I create products through research, observation, and user insight, and I translate those insights into solutions that balance aesthetics, functionality, and brand identity. Whatever I make, the goal is the same: intuitive, supportive, and usable for everyone.

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Apia Hu portrait

Good design is when you don't even notice.

Education

Da-Yeh University (Taiwan)
2012 – 2016

B.A. Industrial Design, minor in Plastic Arts

Nuova Accademia di Belle Arti (Milan, Italy)
2015 Sep – Dec

Product design, international semester. Sponsored by the Education Ministry of Taiwan.

Awards

2023 iF Design Award

01Final Entry / Desliz Faucet

2018 Taichung World Flora Exposition

02Honorable Mention / Betal LOHO

2016 Taichung A+ Cultural Heritage Creative Festival

03Final Entry / SEARCH Intelligent Travel System

2016 Red Dot Award: Design Concept

04Final Entry / Temper.Care Box

Experience

Mamparas de Baño Kassandra S.L
2024 Nov – Now

Data sheets, product video, photography

Main Paper S.L
2023 Aug – 2024 Nov

Stationery products, photography, data sheets

Popp Lighting S.L
2020 Jun – 2023 Mar

Lighting products, product video, IFEMA exhibition and showroom interior, web UI

Printing Technology Search Institute
2017 Mar – 2019 Jul

Government project management, special printing technology research, industry consulting

Motor Products Design
2015 Feb – Aug

Product design, 3D render, CITD government project management

Tools & Languages

Solidworks, Rhino, Keyshot, Blender, AutoCAD, Sketchup, Adobe Suite, CorelDraw, Figma, DaVinci Resolve, WordPress.
Mandarin Chinese (native), English (frequent), Spanish (conversational).

APIA HU

Sense before surface.
An industrial and product designer based in Madrid.

Let's make design make sense→

Opens a mail to apiadesigner@gmail.com