GOAL
AvanceLED is a light manufacturer based in Spain, focusing on professional LED products and lighting solutions. As a trusted partner in general lighting, we look forward to building a strong image online for long-standing customer rapport and popular sales.
We aim to provide borderless e-commerce by allowing consumers, retailers, and primary stakeholders’ requirements to cross in between. Striving to meet a better interface solution and satisfy the business needs on our platform.
BRANDING IDENTITY
This e-commerce platform for selling lighting fixtures needs to consider the user journey through the website, as well as whether the branding identity design can differentiate itself from competing manufacturers in the market and reflect a concise, professional corporate image related to electrical engineering.
While creating the sales platform’s design, the main challenge was considering and comprehending the brand’s tone and implementing the UI following the experts' needs and vision.
ROLE
As a product designer, we must study and observe user behavior, propose optimization directions that meet the team's goals, maintain a high degree of aesthetics, and work closely with the team to serve as a bridge in between our company and the brand.
