IDEA
‍
This product is 100% Ibérico Spanish ham. You can see from the window shape, as it represents a direct reference to the idea of hanging-dry process, as well as to the texture from the natural meat, which are crucial to the quality and distinction of this exquisite product.

“Rico” (in white) is a Spanish expression used to mean when something delicious and abundant. The vocabulary is hidden in the word of ¨Ibérico¨, which is to play with this idea, representing double meaning, just like in product itself.