However, food packaging designs have a major impact on consumers. People choose food with good packaging rather than unfamiliar or unclear contents. The packaging has a transparent window along with the product image and branding so the consumer can see the real product. The transparency wins the trust of the customer in a great way.

Specialized packaging is an essential part of frozen food in Itang, as an exporter who get exported many asian products all over the world from here. Vibrant colors, mouth watering product imagery and attractive typography along with small little details and transparency, seamlessly positioned this brand where it was supposed to be. The lively, bright and clean colors not only make our packs pop up from freezers, but also stand out in the crowded shelves.